Privacy Policy

Who We Are and Scope of this Privacy Policy

We are Augumenta, a Finland-based software company focusing on industrial solutions. Our Software-as-a-Service products such as SmartEyes and Augumenta Studio (“Services”) are used to simplify how people connect with each other and the world around them by means of real-time communications, augumented reality and IoT data.

In this Privacy Policy, we explain what personal data we collect from users of Augumenta SaaS products and how we use such personal data. From contractual viewpoint, Augumenta acts as a Data Processor.

It is important to note that this Privacy Policy does not apply to any other data, such as any personal data that may be included in the files, documents, recordings, chat logs, transcripts, and similar data that we maintain on our customers’ behalf, as well as any other information our customers may upload to their Augumenta account(s) in connection with their use of our Services or information gathered from other channels, such as publicly available sources. For the avoidance of doubt, we process customer Content, including any personal data which may be included therein, solely for the purpose of providing and operating our Services to our customers and only in accordance with their written instructions, which typically take the form of our Terms of Service, a Data Processing Addendum and/or any similar written agreement between Augumenta and our customer.

Data Categories and Collection Purposes

When you use our Services, you provide the following categories of personal data to us:

  • Customer Account and Registration Data is data you provide when you create your account with us, request support or technical assistance, or register for events, webinars, whitepapers and surveys, which typically includes first and last name, billing data, and a valid email address. We need this data to provide the Services to you, to maintain and support your account, as well as to collect payment. Legal basis for the processing of this data is our legitimate interest to do business with you, your employer or business and perform our contractual obligations under the applicable Services agreement.
  • Service Data (including Session, Location and Usage data): When you use our Services, we receive data that you or others voluntarily enter, including user lists, as well as data automatically logged by the Service, for example, duration of session or a call, connections made, hardware, equipment and devices used, IP addresses, location, language settings, operating system used, unique device identifiers and other diagnostic data. We need this information to provide, operate, and improve our Services. We collect location-based data for the purpose of providing, operating, and supporting the service and for fraud prevention and security monitoring; you can disable location data transmission on mobile devices at any time by disabling location services from the settings menu on your device. Legal basis for the processing of this data is our legitimate interest to do business with you, your employer or business, or customers that use our Services to communicate with you and your business and perform our contractual obligations under the applicable Services agreement.

We strive to limit the types and categories of personal data that is collected from, and processed on behalf of, our users to include only information which is necessary to achieve the purpose(s) for which it was collected and we do not use personal data for additional purpose(s) which are incompatible with their initial collection. In other words, we have measures and policies in place designed to ensure that we only collect and process information from our users that we believe is necessary to operate and provide them with a world-class Service.

We also process your personal data to comply with applicable laws, including those of the European Union (“EU”) and/or individual European Economic Area (“EEA”) Member States and such compliance obligations are the legal basis for such processing.

How We Use Your Data

We use the data we collect from users using Services to: (a) provide and operate our Services; (b) address and respond to service, security, and customer support needs; (c) detect, prevent, or otherwise address fraud, security, unlawful, or technical issues; (d) comply with applicable laws and administrative requests, protect our rights, assert and defend against claims; (e) fulfill contracts; (f) maintain and improve our Services; (g) provide analysis or valuable data back to our customers and users; (h) provide product updates and service data; and (i) conduct research and analysis for business planning and product development. We do not sell your data to 3rd parties.

Cookies and Other Web Site Technologies

When logging into Services, we place a cookie in your web browser to identify you inside different functions of Services. Accepting this cookie is mandatory for Services to work properly, and should not be blocked e.g. by a cookie blocker or similar software.


Within our organization, we apply access controls to limit the recipients of personal data on a “need to know” basis. Our customer support and technical staff, billing and finance personnel have access to your data as necessary for the legitimate purposes of our data processing.

We share your personal data: (a) at your direction, with separate, specific notice to you, or with your consent; (b) with third-party service providers under appropriate confidentiality and data privacy obligations (only for the purposes identified in chapter “How We Use Your Data” above); (c) in connection with a merger, divestiture, acquisition, reorganization, restructuring, financing transaction or sale of assets pertaining to a business line; and (d) as required by law or administrative order, to assert claims or rights, or to defend against legal claims.

To the extent Augumenta uses third-party providers in the provision and operation of its Services and processing of any Content, including any personal data therein, it discloses those parties in the Sub-processor Disclosure.

Data Retention

We keep your personal data in a form which permits identification for no longer than needed for the business purposes for which it was collected or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Personal data processed in the context of a contract with you will be retained by us for the term of the contract and for a reasonable time afterwards as might be required to determine and settle any related claims. Where our processing of your personal data is based on legitimate interests or compliance with legal obligations, it will be deleted as soon as the applicable underlying purpose has expired. Personal data processed based on your consent will be deleted if and when you withdraw such consent.

Data Location

All personal data is always saved in data centers located in the European Economic Area, and will not be transferred to other jurisdictions.


We update this Privacy Policy from time to time to reflect changes to our personal data handling practices or respond to new legal requirements and will post updates here. However, if we make any material changes that have a substantive and adverse impact on your privacy, we will provide notice on this website and additionally notify you by email (sent to the e-mail address specified in your account) for your approval prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.